Inverse teams, since 1969

The origins of a brand like Inverse cannot be explained without the existence of a passion… Joaquim Sabaté’s passion for cycling and sports. He was able to convey that passion to all his family and friends, and the Sabaté family keeps it alive by constantly applying the motto of the founder of the company – “always look forwards”, innovating with new products and including the manufacture of custom wear for sports including the triathlon, running, skiing, trail running and bowling.

1962

Joaquim Sabaté, a visionary of cyclists’ needs

The history of the Inverse brand is intertwined with the history of Spanish and Catalan cycling, through the figure of Joaquim Sabate i Dausà, the company’s founder.

1969

The origins of a great cycling brand

In the late 1960s, due to his entrepreneurial spirit and his link to cycling, Joaquim Sabaté and other partners founded the company Sports Montmar, which manufactured custom kits for cyclists, as well as other products such as leather goods, sports bags and backpacks.

1992

A new company with an Olympic spirit is born

Ciro Sport, S.L. was founded in 1991, and helped with the Barcelona Olympics in 1992.

1998

INVERSE brand is born

After the Barcelona 1992 Olympic Games, the company’s experience and desire to embrace an international market led to the creation of the INVERSE brand in 1998.

2002

Inverse grows

The brand expanded, and the need for more space led to our company’s move to our present facilities in Mollet del Vallès.

2010

Inverse dresses the Spanish cycling team

The beginning of our collaboration with the Royal Spanish Cycling Federation, equipping the cycling team which leads the world rankings.

2012

Inverse outfits the Spanish team at the 2012 London Olympics

In 2012, Inverse dressed the Spanish Olympic and Paralympic cycling team at the 2012 London Olympics.

2014

“Always look forwards”

We still use our founder’s motto: “always look forwards”, modernizing our services and our corporate image.

2015

New Corporate Image and promotion of Trail Running

2016

First Olympic cycling medal with Inverse’s clothes

2018

Alejandro Valverde, world champion wearing Inverse

2020

Inverse fight against coronavirus by making gowns and masks

2021

INVERSE begins its new era “BE TRUE”