MASSI AND INVERSE JOIN FORCES
Inverse joins to the Massi UCI Team to develop sportswear for the professional MTB team. The fusion of the knowledge of the latest technologies with the experience in competition has resulted in an agreement that unites two companies with a long history in the world of cycling, Massi since 1934 and Inverse since 1969.
The new collaborator will equip the Massi UCI Team after being world champion in 2020 in a dream year that has placed him at the highest positions in the UCI ranking. The young French runner Loana Lecomte, winner of the Elite World Cup in Nové Mêsto, current world, European and French champion in her category, has taken the brand’s name to the highest rungs of the international Cross Country scene .
This collaboration agreement with Inverse has been accompanied by two important new riders with a lot of projection in order to strengthen the block: Joshua Dubau, champion of France and Europe in 2018, and Olivia Onesti, current leader of the UCI world ranking in his category.
The reinforcements have joined the laureate Loana Lecomte, Thomas Griot, 8th in the Nové Mêsto World Cup, and the Olympic champion and former world champion Julie Bresset. The group will also have four national runners: Sara Gay, Madga Duran, Cristofer Bosque and Israel Núñez.
Riders will have at their disposal the Massi Aire SL full suspension and Massi Pro SL semi-rigid bikes, engineered for high competition. In terms of equipment, Inverse has been working on developing innovative custom-made Pro AIR jerseys and shorts for the team, with FIT anatomical pattern, ultralight weight and sublimated with eco-friendly inks.
