INVERSE and the Alpe d’Huez Triathlon: A Renewed Partnership to Boost European Triathlons

The Alpe d’Huez, with its legendary 21 curves and spectacular views of the French Alps, has become the perfect setting for this true festival of the triathlon. Every summer, triathletes from around the world face a challenge that is as demanding as it is unforgettable, combining endurance, strength and a passion that transcends borders.

For INVERSE, being a part of this event means much more than a sponsorship; it is an opportunity to inspire and be inspired. Over these years we have seen our brand grow alongside the Alpe d’Huez Triathlon, consolidating our presence in Europe and reinforcing our commitment to excellence and innovation in manufacturing triathlon apparel.

Joan Sabaté, the managing director of Inverse, said “the event’s 2025 edition will mark a turning point in our relationship with the Alpe d’Huez Triathlon. After seven years of cooperation, we are pleased to tell all the athletes and triathletes taking part about the new three-year partnership between our two brands, which will continue until 2027.”

This festival of the triathlon is a major benchmark for INVERSE, and one of the most prestigious events organised in France and Europe. Joan Sabaté points out that INVERSE’s participation in the Alpe d’Huez Triathlon is “a unique opportunity to rub shoulders with today’s most highly rated triathletes and work with them to develop the most efficient and innovative products thanks to our R&D department. We will continue to make progress together to enhance our position in the triathlon world.”

Since the beginning of our partnership, it has been our privilege to have elite triathletes as INVERSE’s ambassadors in this event. These athletes not only put our designs to the test, but also represent the values that define us: effort, perseverance and a passion for the triathlon. Their achievements and experiences at the Alpe d’Huez Triathlon have been a constant source of inspiration for our brand and for the triathletes who place their trust in us.

The organisation of the Alpe d’Huez Triathlon is an example of professionalism and passion for the sport. We have worked side by side with their team over these years, and shared the vision of offering all the participants an unforgettable experience. This cooperation has been fundamental in strengthening our relationship and our continued innovation in our trisuits, adapting them to the real needs of triathletes competing under the most demanding conditions.

As we look to the future, we remain committed to this extraordinary journey with the Alpe d’Huez Triathlon. This event not only represents an opportunity to highlight the quality and design of our garments, but also to celebrate the indomitable spirit of triathlon.

At INVERSE, we firmly believe that sport is a force for unity, inspiration and transformation. It has been a privilege to be a part of this adventure since 2017, and we are excited about continuing to be a part of this incredible story in the coming years.

For more information about the Alpe d’Huez Triathlon, visit its official website: Triathlon Alpe d’Huez