INVERSE: Barcelona’s brand of Cycling Apparel

The INVERSE brand, one of the oldest and most prestigious in the world of European cycling apparel, has been rooted in the vibrant city of Barcelona since 1969. Founded decades ago, this brand has succeeded in evolving and positioning itself as a benchmark not only in Catalonia, but also in Spain, Europe and several countries around the world. Like FC Barcelona, Moritz, Desigual and Seat, INVERSE is a symbol of Barcelona’s identity, reflecting the passion, design and quality that characterise the city. Inverse’s founder Joaquim Sabaté received the Medal of Honour of the City of Barcelona in 2002.

Barcelona, a city renowned for its rich history and culture, has always been an epicentre of cycling. From local competitions to international events, the city has welcomed cyclists from all over the world in legendary races including the Escalada a Montjuïc and Catalan Cycling Week. INVERSE has accompanied the city on this journey, outfitting numerous cyclists in their challenges and victories.

INVERSE’s has as close a relationship with Barcelona as its legendary soccer clubs. As a brand that has grown and evolved along with cycling in Barcelona, INVERSE has become synonymous with performance and style. And Barcelona is undoubtedly one of the European cities with the strongest commitment to bicycle mobility.

INVERSE is not only history; it is also innovation and quality. The brand stands out due to its excellent value for money and carefully designed products. INVERSE jerseys and culottes offer not only comfort and durability, but also an unmistakable style that resonates with Barcelona’s elegance and cutting-edge attitude. These products are designed to meet the needs of the most demanding cyclists, combining advanced technology with high quality materials.

For cyclists visiting Barcelona, buying an INVERSE jersey or bib shorts at one of the best stores is more than just a choice of sportswear; it is a connection to the city. Just as football fans are proud to wear the colours of FC Barcelona, cyclists can feel the same pride when wearing INVERSE. It is a way to take a part of Barcelona’s history and cycling culture home with you.

And if you can’t come to Barcelona in person, you are sure to be able to buy Inverse’s cycling collection outfits in the best cycling stores and in its online store.

INVERSE’s reputation transcends Spain’s borders. As one of Europe’s oldest cycling apparel brands, it has left a significant footprint on the continent. European cyclists value the tradition and quality that INVERSE represents, making this brand a popular choice for competitions and training all over Europe.

Inverse is present in France, Germany, Switzerland, Belgium, Italy, Ireland, Denmark, Norway and Andorra. It is a Barcelona, Catalan and Spanish brand that outfits the cycling teams of Spain, Catalonia and Andorra’s athletics team.

If you are a cyclist and you are visiting Barcelona, buying an INVERSE jersey or bib shorts is a wise decision. Not only will you be investing in high quality cycling apparel, but you will also be taking a piece of Barcelona’s rich cycling history home with you. INVERSE’s value for money and thoughtful design make the brand an unbeatable choice for any cyclist.

INVERSE is not just a brand; it is a legacy of the city of Barcelona. INVERSE is also part of the city’s cultural and sporting fabric, and represents the best of cycling and Barcelona’s identity.