JOOL Your Life: The Inclusive Outdoor Sports Community

JOOL Your Life was created in north-eastern France in August 2014, as a result of a meeting of minds between three friends who were passionate about various sports including the triathlon, trail running, MTB and windsurfing. Since its creation, the JOOL Team has revolutionised the codes of the traditional sports club, creating one of the first virtual sports clubs.

In July 2018, Guillaume, one of the founders, suffered a mountain biking accident that left him quadriplegic. This tragic event put the project on hold. However, with the help of Frédéric, an adapted physical activity instructor, and the support of Luc, the third founder, Guillaume began a process of rehabilitation that reflected JOOL’s values of resilience and self-improvement.

Driven by support from community and a desire to progress, JOOL Your Life expanded its activities to include athletes with disabilities. This decision was an important milestone, and underlined JOOL’s commitment to inclusion and creating links between all athletes, regardless of their physical abilities.

JOOL Your Life’s defining characteristic is its inclusiveness, as it welcomes athletes of all disciplines and physical conditions. The community values openness and respect, and fosters an environment in which all members can share their passions and sporting experiences.

The pleasure of sports and an appetite for effort are the cornerstones of JOOL. The members of the community motivate each other to achieve their goals, enjoying the process and celebrating each other’s achievements.

JOOL fosters exchanges and active participation among its members. The community provides opportunities for athletes to meet, learn and grow together at events, sports trips and training courses.

Despite the fact that it is a virtual community, JOOL Your Life organises numerous face-to-face events. These include trips to sports competitions, training days and social evenings, where members can enhance strengthen their bonds and share their experiences.

JOOL’s identity is also reflected in its line of sportswear. With their committed and easily recognisable design, JOOL garments are a symbol of belonging and a means to enhance the community’s visibility. The partnership with Inverse, renowned for the technical quality of its products, ensures that JOOL members wear high quality custom sports apparel.

With a clear vision and a strong commitment to its values, JOOL Your Life continues to grow and evolve. The community continues to attract passionate athletes seeking an inclusive and respectful space to enjoy sports.

JOOL Your Life invites all athletes, of whatever discipline and regardless of their condition, to join and “JOOL” their lives. Every member of this community can find support, inspiration and the opportunity to be a part of something bigger.

The JOOL Your Life sports community is an inspiring example of how sport can bring people together and overcome barriers. Its history, defined by resilience and inclusion, reflects an unwavering commitment to the core values of sport. Join JOOL Your Life and discover how you can JOOL your life, no matter what your sport or circumstances.